MJ Group firm XXX Energy Drinks Limited sells four brands - XXX, Rejuve, Nicofix and Minus, in India and abroad. Now they are eyeing on a Rs 100 crore expansion plan next year and wants Bollywood star Shah Rukh Khan as the brand ambassador of its products.
“We are in talks to get Shah Rukh Khan as brand ambassador… We will officially announce in March or April next year,” JMJ Group Vice Chairman Sachin Joshi told PTI.
The company said it is looking at setting up its first facility and is deciding on the place. It could be either in Pune or Dubai, where it currently manufactures its products through third party.
“To set up a manufacturing facility, we need to do a substantial business first. By 2012, hopefully we would start setting up a plant, which could entail an investment of $10 million (Rs 45 crore),” he said, adding that the capacity of the plant will be around three million cans a month.
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