Ranbir Kapoor recently turned down a highly lucrative offer when a famous fairness cream brand approached him to be the brand ambassador for a period of two years. Ranbir, they say, does not believe in endorsing such products.
To a colour-crazy generation of youngsters, who are busy spending their parents' money on fairness products just because their idea of 'good-looking' is closer to a Russian ballerina with a painted face, Ranbir wants to send out a very clear message.
By not endorsing a product like a fairness cream, the actor wants to reiterate that such products only make racist stereotypes that already exist in our society, grow stronger roots.
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To a colour-crazy generation of youngsters, who are busy spending their parents' money on fairness products just because their idea of 'good-looking' is closer to a Russian ballerina with a painted face, Ranbir wants to send out a very clear message.
By not endorsing a product like a fairness cream, the actor wants to reiterate that such products only make racist stereotypes that already exist in our society, grow stronger roots.
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